INBOUND Blog

No matter what industry or role you’re in, AI is changing how we work but not everyone’s starting from the same place. Whether you’re just dipping your toe into new tools or building full-scale automations across your business, knowing where you stand is the first step to making progress. In less than two minutes, find out how your current AI usage stacks up and see where INBOUND can take you.

When you know your audience, showing up is only half the strategy. For Badger Maps, a platform built for field sales, INBOUND 2024 was a chance to be seen and a targeted play to engage the right teams, in the right ecosystem, at the right moment. With clear goals and lessons learned from past events, the team arrived with purpose and walked away with pipeline-shifting results.

Some things are easier felt than explained. INBOUND is one of them. If you’ve been, you get it. If you haven’t, it can be hard to put into words. It’s more than a marketing or business conference. It's a mix of ideas, conversations, people, and momentum that doesn’t quite fit into a neat description. Explaining INBOUND isn’t easy, but here's what our community came up with (and how AI helped us visualize them).

San Francisco has always attracted people who see things differently. From the Gold Rush to the Summer of Love, from underground poets to the architects of the internet, it’s always been a city of firsts, shaped by people who didn’t wait to act on an idea. A city where history was made by people who saw what could be. That spirit? It’s in INBOUND’s DNA, too. And this year, for the first time ever, INBOUND is coming to San Francisco. So the real question is: What will your moment look like on this timeline? Because when history needed a shift, San Francisco made it happen. And now, It’s your turn.

The wait is over: the INBOUND 2025 agenda is officially here with session details, dates, and times so you can start curating your San Francisco experience. Whether you’re a returning attendee or gearing up for your first INBOUND, you can now explore sessions, favorite your must-sees (if you are registered), and map out your personalized agenda—all in our brand-new calendar view. This is your moment to get ahead of the game before limited-capacity session reservations open this August. Plus, stay tuned for more sessions and a few surprises to be unveiled in the coming weeks!

In case your algorithm didn't serve up these gems (we see you, mysterious feed gods), here's your monthly roundup of INBOUND content that got our community double-tapping, sharing, and sparking conversations. Check out what made waves this month!

You know the drill: you go to a great conference, come back fired up... and then spend the next week trying to recap it all to your team. It’s never quite the same because it’s nearly impossible to recreate that energy with summary Slacks. Some insights are too important to relay secondhand. That’s why more and more high-performing teams are choosing to attend INBOUND together. And if you’re planning your next offsite, here’s why INBOUND 2025 should be it.

AI is everywhere. But that doesn’t mean we all agree on what it’s doing or what it’s actually good at. From sales teams to support communities, inboxes to dashboards, there’s a lot of confusion around how to use AI well. So we asked some of the top minds speaking at INBOUND to debunk the biggest myths they’re seeing on the AI frontlines and explain what the real opportunity looks like.

Creating a branded space is one thing. Creating a full-blown retro media experience is another. At INBOUND 2023, Wistia didn’t just show up, they transported attendees back to the ‘90s with a high-energy activation that brought their brand personality to life while driving product education and serious pipeline growth. This is how Wistia flipped the script on sponsorship by combining throwback charm with forward-thinking strategy (complete with mini interviews, merch moments, and marketing that moved the needle).

What if the difference between good and great marketing isn't just doing more of the same? At an eye-opening INBOUND 2024 Spotlight session, HubSpot CMO Kipp Bodnar and Asana CMO Shannon Duffy shared invaluable insights on elevating marketing teams from merely good to truly exceptional. Their conversation revealed how emotion, instinct, and embracing change might be the missing ingredients in your marketing strategy.

There’s nothing ordinary about this year’s Main Stage. INBOUND 2025 is bringing together a lineup of sharp thinkers, creative powerhouses, and tech builders who are shaping what’s next—from AI and content to leadership, growth, and everything in between. We’ll be live in San Francisco this September, and if the speaker list is any indication, the conversations will be honest, energizing, and packed with ideas worth taking home. Ready to meet the people you’ll be thinking about long after the event wraps?

INBOUND is evolving, and this year, we’re taking the experience to an entirely new place. Literally and creatively. As we prepare to host INBOUND 2025 in San Francisco for the first time ever, we’re embracing the spirit of a city that has long been the heartbeat of tech progress and bold ideas. We’re leaning into that West Coast mindset and our approach to how you experience INBOUND is transforming alongside it. Introducing: Zones—a reimagined way to navigate INBOUND 2025 that’s fast, easy, and unified.